Dad dressed in Truwear men's business clothes with daughter riding on shoulder


Publicado por Jeffrey Fortner en

Ronald Regan once said, "You can't help everyone, but everyone can help someone." The world can be overwhelming at times. The news is inundated with mournful visions of destitute peoples and lands. And as individuals, we often find ourselves asking, "But what can we do?"

We all know the story of the starfish.

One day a man was walking along the beach when he noticed a boy picking something up and gently throwing it into the ocean. Approaching the boy, he asked, “What are you doing?”
The youth replied, “Throwing starfish back into the ocean. The surf is up and the tide is going out. If I don’t throw them back, they’ll die.”
“Son,” the man said, “don’t you realize there are miles and miles of beach and hundreds of starfish? You can’t make a difference!” 
After listening politely, the boy bent down, picked up another starfish, and threw it back into the surf.
Then, smiling at the man, he said, "I made a difference for that one.”


This resolute call to action story reminds us that one person can make a difference. We just need to start doing something, anything. When Truwear founders looked around their sphere of influence they asked themselves, "How can we help?" Passionate about clothing and family, they considered ways to bring those two things together and solve a problem they, themselves, often dealt with. 

Time. It's fleeting and precious. Wasting time on wardrobe changes is inefficient at best. Clothing that could take them from the gym to the boardroom didn't exist. Performance wear for the modern business and family man would erase the time suck that stole prized moments during day to day living. So they were determined to create a clothing line that would answer that specific need. Truwear was established to enable busy husbands and dads to spend more time with the ones who matter the most. No more is there a need to change your pants before wrestling on the floor with your kids. Something spills, it's not a problem. Truwear is wrinkle resistant, liquid resistant, and odor resistant. It can handle all of your activities, and save you your most precious commodity. Time. We're committed to supporting you in your endeavor to spend more time with your loved ones the only way we know how, by making clothing that allows you the luxury of time. 


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